The Backstory:
Newfoundland & Labrador is very much off the beaten path.
There are no accidental tourists that will just happen upon it. People need to plan and choose to go.
So with a limited marketing budget, we wanted to focus on creating a campaign that is driven by a deep emotional motivation to experience new people, culture, and places.
My role in this project was the Graphic Designer for the full-campaign that our team has created.
