Newfoundland & Labrador is very much off the beaten path.
There are no accidental tourists that will just happen upon it. People need to plan and choose to go.
So with a limited marketing budget, we wanted to focus on creating a campaign that is driven by a deep emotional motivation to experience new people, culture, and places.
My role in this project was the Graphic Designer for the full-campaign that our team has created.
STORY: Emirates is the largest airline and one of two flag carriers of the United Arab Emirates. The fleet of the company has 230 planes. Emirates operates over 3,000 flights every week across its network of over 161 destinations in 85 countries across six continents from its hub in Dubai as of March 2021. I chose to create a campaign for EMIRATES airline highlighting the number of destinations that you can fly to from your point of origin and find inspiration for your next trip.
CAMPAIGN: “Choose Your Own Adventure”.
What is an Adventure? It’s going out of your comfort zone to open yourself up to the experiences and beauty that life gives you.
With so many destinations that Emirates fly to some of them are not popular tourist destinations. This campaign aims at making you feel excited not only about travelling but also about stepping out of your comfort zone by doing something that you normally wouldn’t do. Adventure is about trying out new experiences and pursuing whatever you want out of life relentlessly and passionately.
EXECUTION:
The OOH ads will highlight popular and beautiful destinations inspiring you to travel and book an Emirates flight. Whilst, the Interactive Ad Display will allow people to Tap anywhere on the Globe Display and inspire them to Choose and get to know snippets from the place they want to visit. As for Print Ads, they will strategically be placed alongside an Article Feature of a Travel Destination that Emirates flies to.
The Interactive Ad Display will allow people to Tap anywhere on the Globe and inspire people to Choose their own Adventure from the hundreds of Destinations that Emirates fly to.
