Newfoundland & Labrador is very much off the beaten path.
There are no accidental tourists that will just happen upon it. People need to plan and choose to go.
So with a limited marketing budget, we wanted to focus on creating a campaign that is driven by a deep emotional motivation to experience new people, culture, and places.
My role in this project was the Graphic Designer for the full-campaign that our team has created.
Target Market
Camper’s Golden Beer will highly be appealing to Millennials.
Mostly Male who are 25 to 40 years old with high education and who live in urbanized
cities like Toronto, Canada. They are earning from middle to high range income.
During weekends, they want to take a break from their busy lives and go do outdoor
adventures with their friends.
Camping is a popular activity during weekends, it’s the perfect way to stay active, bond
with friends, and connect with nature.
During a relaxing and fun night, they can easily grab an iced cold beer in their bucket
and enjoy it with friends.
Final Design – Dieline
