Engaging the Community Through Social Storytelling

I owned the organization’s social media strategy and created the content across platforms, from planning what to post to designing, writing, and publishing it.

The Strategy

Social was where the community came to stay connected between emails and campaigns Every piece of content was made for the people already in our world, including donors, families, alumni, and supporters. Our nurture emails invited new subscribers to follow us, so social became the next step after someone joined the list.

The Content

Carousels broke down youth mental health, program outcomes, and the organization’s approach into swipeable, easy-to-share posts. Reels brought the outdoor program to life and put youth, staff, and community moments at the centre. I timed content around key campaigns and giving dates, so the community always knew what was happening and how to take part.

The Results

Organic impressions grew more than 70%, and annual follower growth more than doubled within one year, as more of the community chose to stay connected with us on social..